Head above parapet moment:
I work in PR/media-type stuff and even I'm confused by this ad.
Target audience: single blokes driving around the city - or single blokes who like surfing if you've seen the other ad. Really? Are single city-driving blokes who go countrysiding at the weekend really the market here?
Next, standing out from the crowd: that works for me, but a bloke steps out wearing a brown geography teacher's jacket, peels it off to reveal a completely mismatched blue shirt akin to David Tennant's Dr Who... OK, I can just about handle that, many media-types I know dress like that. I liked the fact people seemed to merge with their backgrounds, though.
But a bloke with a beard? Come on, everyone in marketing knows a bloke with a full-on sailor-like beard cannot be trusted. Conversely, is beard-bloke challenging perception? Trust this man after all, he looks like Squinny's second year primary school teacher from the late 1970s. Yeah, maybe.
So in the end, I'm not sure this ad entirely works for me, and I'm a future owner. If Vivienne Westwood got out of the car at the end of the ad I think I'd be more convinced.
